[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.1″ _module_preset=”default”][et_pb_fullwidth_image src=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/07\/Iron-Duck-2020-Portfolio_Slideshow-Logo-Reboot.jpg” title_text=”Iron Duck 2020 Portfolio_Slideshow Logo Reboot” _builder_version=”4.6.1″ _module_preset=”default”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services Header” _builder_version=”3.22″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_2=”true” padding_left_right_link_2=”true” _builder_version=”4.6.1″ width=”100%” max_width=”1750px” custom_margin=”0vw||||false|false” custom_padding=”27px|0px|0px|0px|false|false”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|4%|80px|” custom_padding_tablet=”||40px|” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” padding_tablet=”||40px|” padding_last_edited=”on|tablet” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ text_font=”||||||||” ul_font=”||||||||” ol_font=”||||||||” quote_font=”||||||||” header_font=”||||||||” header_2_font=”|800|||||||” header_2_font_size=”49px” header_2_line_height=”1.8em” header_3_font=”||||||||” header_4_font=”|800||on|||||” header_4_font_size=”16px” header_4_letter_spacing=”0.5px” header_4_line_height=”1.7em” header_5_font=”||||||||” header_6_font=”||||||||” background_color=”#efefef” custom_margin=”0vw||0vw||false|false” padding_1_last_edited=”on|desktop” custom_padding=”30px|50px|30px|50px|true|true|20px|10%|20px|10%|true|true||on|desktop” custom_padding_tablet=”” custom_padding_phone=”20px|10%|20px|10%|true|true” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”18px” header_2_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_letter_spacing=”2px” text_line_height=”1.8em” hover_enabled=”0″ custom_margin_last_edited=”on|phone” custom_padding=”|3vw||3vw|false|true” sticky_enabled=”0″]<\/p>\n
Why do I need an identity reboot? Is your old brand obsolete or dated?<\/p>\n
A business changes, grows, expands, adapts. Your brand is the core identity of your business. It encompasses all your company\u2019s values, beliefs, and personality traits. Your logo and brand may not convey the business values of your company anymore. When your brand no longer reflects your values, beliefs, and personality-\u00a0It may be time for a reboot.<\/p>\n
You can step away from the pack by differentiating your brand with new, more appealing standards. Your mission and values should dictate how your brand develops. If they change, your brand should follow. Whatever it takes to make your brand a reflection of your company\u2019s identity, do it.<\/p>\n
Let us reintroduce your brand to your base or attract an entire new base. An identity reboot is a marketing strategy to give your business a new name, icon, and access to a new client base.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ background_enable_color=”off” custom_padding=”40px|40px|40px|50px|false|false” custom_padding_tablet=”0px|||” custom_padding_last_edited=”off|desktop” padding_tablet=”0px|||” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_blurb title=”When Should I reboot my Brand?” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.6.1″ header_font=”|600|||||||” header_text_color=”#a00000″ header_font_size=”30px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||30px|” locked=”off”][\/et_pb_blurb][et_pb_blurb title=”branding is all over the place.” use_icon=”on” font_icon=”%%202%%” icon_color=”#00a99d” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.6.1″ header_font=”|600|||||||” header_text_color=”#00a99d” header_font_size=”20px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||30px|” locked=”off”][\/et_pb_blurb][et_pb_blurb title=”Your offerings have changed.” use_icon=”on” font_icon=”%%202%%” icon_color=”#00a99d” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.6.1″ header_font=”|600|||||||” header_text_color=”#00a99d” header_font_size=”20px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||30px|” locked=”off”][\/et_pb_blurb][et_pb_blurb title=”You\u2019re targeting the wrong audience.” use_icon=”on” font_icon=”%%202%%” icon_color=”#00a99d” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.6.1″ header_font=”|600|||||||” header_text_color=”#00a99d” header_font_size=”20px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||30px|” locked=”off”][\/et_pb_blurb][et_pb_blurb title=”Your content doesn\u2019t emotionally connect.” use_icon=”on” font_icon=”%%202%%” icon_color=”#00a99d” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.6.1″ header_font=”|600|||||||” header_text_color=”#00a99d” header_font_size=”20px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||30px|” locked=”off”][\/et_pb_blurb][et_pb_blurb title=”The brand is missing from your customer experience.” use_icon=”on” font_icon=”%%202%%” icon_color=”#00a99d” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.6.1″ header_font=”|600|||||||” header_text_color=”#00a99d” header_font_size=”20px” header_letter_spacing=”1px” header_line_height=”1.8em” background_layout=”dark” custom_margin=”||30px|” locked=”off”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services Header” _builder_version=”3.22″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_top_bottom_link_2=”true” padding_left_right_link_2=”true” _builder_version=”4.6.5″ width=”100%” max_width=”1750px” custom_margin=”0vw||||false|false” custom_padding=”150px|0px|0px|0px|false|false”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|4%|80px|” custom_padding_tablet=”||40px|” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” padding_tablet=”||40px|” padding_last_edited=”on|tablet” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” ul_font=”||||||||” ol_font=”||||||||” quote_font=”||||||||” header_font=”||||||||” header_2_font=”|800|||||||” header_2_font_size=”49px” header_2_line_height=”1.8em” header_3_font=”||||||||” header_4_font=”|800||on|||||” header_4_font_size=”16px” header_4_letter_spacing=”0.5px” header_4_line_height=”1.7em” header_5_font=”||||||||” header_6_font=”||||||||” background_color=”#efefef” custom_margin=”0vw||0vw||false|false” padding_1_last_edited=”on|desktop” custom_padding=”30px|50px|30px|50px|false|true|20px|10%|20px|10%|true|true||on|desktop” custom_padding_tablet=”” custom_padding_phone=”20px|10%|20px|10%|true|true” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”18px” header_2_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n
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[\/et_pb_text][et_pb_image src=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/10\/Iron-Duck-2020-Portfolio-reboots_Mitchells-Tinting.jpg” title_text=”Iron Duck 2020 Portfolio reboots_Mitchell’s Tinting” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ custom_margin=”||0px|” locked=”off”][\/et_pb_image][et_pb_button button_text=”Request Service” button_alignment=”right” _builder_version=”4.6.5″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#00a99d” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Quantico|700||on|||||” button_use_icon=”off” custom_padding=”20px|30px|20px|30px|true|true” animation_style=”slide” animation_direction=”right” button_border_radius_hover=”0px” button_letter_spacing_hover=”1px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”29.6875px|0px|0|0px|false|false”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” text_letter_spacing=”2px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”|800|||||||” header_3_text_color=”#f25b3a” header_3_font_size=”24px” header_3_line_height=”1.8em” max_width=”600px” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n
Many business owners think of branding as just a logo and maybe their color schemes. Smart business owners realize that graphic elements (logos, color palette, typefaces) are symbols to communicate the essence of the brand experience. While the symbolism is important, it\u2019s the combination of the symbolism and what your brand actually delivers that determines the customer experience. So the strongest brand updates are those that communicate a real change in your brand\u2019s strategy and experience.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Start with WHY and get buy-in<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Be flexible and open to new possibilities<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Give everyone a voice- get feedback from customers and employees to learn what works and doesn’t work<\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Gather input and keep an open mind<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Develop a strong rollout plan<\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_top_2=”85px” admin_label=”Service” _builder_version=”3.22″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Open Sans||||||||” text_line_height=”2em” header_font=”||||||||” header_4_font=”|800||on|||||” header_4_font_size=”20px” header_4_letter_spacing=”2px” header_4_line_height=”1.7em” background_image=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Rectangle.png” background_size=”initial” background_position=”top_left” custom_padding=”24px|||24px” locked=”off”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/10\/Iron-Duck-2020-Mound-Mechanical-.jpg” title_text=”Iron Duck 2020 Mound Mechanical” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ custom_margin=”||0px|” locked=”off”][\/et_pb_image][et_pb_button button_text=”Request Service” button_alignment=”right” _builder_version=”4.6.5″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#00a99d” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Quantico|700||on|||||” button_use_icon=”off” custom_padding=”20px|30px|20px|30px|true|true” animation_style=”slide” animation_direction=”right” button_border_radius_hover=”0px” button_letter_spacing_hover=”1px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”29.6875px|0px|0|0px|false|false”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” text_letter_spacing=”2px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”|800|||||||” header_3_text_color=”#f25b3a” header_3_font_size=”24px” header_3_line_height=”1.8em” max_width=”600px” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n Obviously, given the need to tie change to something real, the best \u201cright time\u201d to update your brand is when there\u2019s going to be a fundamental shift in your customer’s experience; performing the update serves to signal that change.<\/p>\n But there may be other times you have to do a refresh.<\/p>\n You need an update if what consumers feed you back is inconsistent with your brand vision and aspiration. <\/span><\/p>\n These situations might occur if your brand:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”3.25″][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n has become indistinguishable from the competition<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n starts looking too \u201ccorporate\u201d or stale<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n disconnected from your offering, your consumers, or the times<\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_top_2=”85px” admin_label=”Service” _builder_version=”4.6.1″ background_color=”#f9f9f9″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ text_font=”Open 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button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Quantico|700||on|||||” button_use_icon=”off” custom_padding=”20px|30px|20px|30px|true|true” animation_style=”slide” animation_direction=”right” button_border_radius_hover=”0px” button_letter_spacing_hover=”1px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”29.6875px|0px|0|0px|false|false”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” text_letter_spacing=”2px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”|800|||||||” header_3_text_color=”#f25b3a” header_3_font_size=”24px” header_3_line_height=”1.8em” max_width=”600px” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n When starting an Idendity Reboot, you\u2019ll want to keep those attributes and graphic elements that resonate most strongly with customers and on which the brand still delivers well. Then think about how to offer them up in a fresher way.<\/span><\/p>\n At the same time, you may want to disassociate yourself with elements that are no longer relevant or perhaps are even a negative.<\/span><\/p>\n An Identity Reboot looks at:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Primary & Secondary Logos<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Complete Color Palette<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Typography<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Illustrations\/icons<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Patterns<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Style and look of the brand<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Brand Guidelines used on touchpoints such as business cards<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_top_2=”85px” admin_label=”Service” _builder_version=”3.22″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ text_font=”Open Sans||||||||” text_line_height=”2em” header_font=”||||||||” header_4_font=”|800||on|||||” header_4_font_size=”17px” header_4_letter_spacing=”0.5px” header_4_line_height=”1.7em” background_image=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Rectangle.png” background_size=”initial” background_position=”top_left” custom_padding=”24px|||24px” locked=”off”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/10\/Iron-Duck-Website-Tint-Network.jpg” title_text=”Iron Duck Website Tint Network” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ custom_margin=”||0px|” locked=”off”][\/et_pb_image][et_pb_button button_text=”Request Service” button_alignment=”right” _builder_version=”4.6.5″ custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#00a99d” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Quantico|700||on|||||” button_use_icon=”off” custom_padding=”20px|30px|20px|30px|true|true” animation_style=”slide” animation_direction=”right” button_border_radius_hover=”0px” button_letter_spacing_hover=”1px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”29.6875px|0px|0|0px|false|false”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” text_letter_spacing=”2px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”|800|||||||” header_3_text_color=”#f25b3a” header_3_font_size=”24px” header_3_line_height=”1.8em” max_width=”600px” header_3_font_size_tablet=”” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n Some business owners think that to look current and relevant, they need to follow the latest design fad. That\u2019s a mistake. Following fads can make you look dated.\u00a0Lasting brands are timeless, not designed after fads.Make sure your reboot can encompass new products or services that happened as part of the growth of your company.<\/span><\/p>\n Successful Identity Reboots:\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Assess your current branding<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Audit your existing branding collateral<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Create a vision for your brand<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Create a plan of action<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Clarify on your brand and\u00a0 give fresh insights<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n Steer all future marketing communications<\/p>\n [\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%54%%” icon_color=”#a00000″ icon_placement=”left” _builder_version=”4.6.5″ _module_preset=”default” body_letter_spacing=”2px”]<\/p>\n A guiding light for all your business decisions<\/p>\n [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Footer” _builder_version=”4.6.1″ background_color=”#2a2e40″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(42,46,64,0)” background_color_gradient_end=”#2a2e40″ background_color_gradient_direction=”140deg” background_color_gradient_end_position=”70%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/04\/Footer.jpg” custom_padding=”||0px” 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text_orientation=”left” max_width=”700px” title_font_size_tablet=”” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” title_letter_spacing_tablet=”3px” title_letter_spacing_last_edited=”off|desktop” border_width_bottom=”1px” border_color_bottom=”rgba(255,255,255,0.3)” box_shadow_style_button=”preset5″ box_shadow_vertical_button=”0px” box_shadow_spread_button=”4px” box_shadow_color_button=”#780000″ form_background_color=”rgba(0,0,0,0)” locked=”off” button_text_color__hover=”#000000″ button_bg_color__hover=”#ffffff” button_border_width__hover=”2px”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”3.17.2″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”3.17.2″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.17.2″ custom_margin=”||40px”][\/et_pb_contact_field][\/et_pb_contact_form][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#ffffff” text_font_size=”16px” text_letter_spacing=”1px” custom_margin=”-38px|5vw|||false|false” custom_margin_tablet=”” custom_margin_phone=”-38px||||false|false” custom_margin_last_edited=”on|phone”]<\/p>\n <\/em><\/p>\n Unless you are Chuck Norris,\u00a0<\/em>who will never submit.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ background_color=”#000000″ background_enable_image=”off” custom_padding=”|40px|60px|40px” custom_padding_tablet=”|40px||40px||true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” padding_phone=”|||” padding_tablet=”|40px||40px||true” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”|||on|||||” header_3_font_size=”26px” header_3_letter_spacing=”3px” header_3_line_height=”1.8em” background_color=”#04af8d” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” link_option_url=”#” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” box_shadow_style=”preset3″ box_shadow_vertical=”70px” box_shadow_blur=”120px” box_shadow_spread=”-42px” locked=”off” box_shadow_blur__hover_enabled=”on” box_shadow_blur__hover=”160px” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_font_size__hover=”14px” text_font_size__hover_enabled=”14px” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_line_height__hover=”1.7em” text_line_height__hover_enabled=”1.7em” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” link_font_size__hover=”14px” link_font_size__hover_enabled=”14px” link_letter_spacing__hover=”0px” link_letter_spacing__hover_enabled=”0px” link_line_height__hover=”1em” link_line_height__hover_enabled=”1em” link_text_shadow_style__hover=”none” link_text_shadow_style__hover_enabled=”none” link_text_shadow_color__hover=”rgba(0,0,0,0.4)” link_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” ul_font_size__hover=”14px” ul_font_size__hover_enabled=”14px” ul_letter_spacing__hover=”0px” ul_letter_spacing__hover_enabled=”0px” ul_line_height__hover=”1em” ul_line_height__hover_enabled=”1em” ul_text_shadow_style__hover=”none” ul_text_shadow_style__hover_enabled=”none” ul_text_shadow_color__hover=”rgba(0,0,0,0.4)” ul_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” ol_font_size__hover=”14px” ol_font_size__hover_enabled=”14px” ol_letter_spacing__hover=”0px” ol_letter_spacing__hover_enabled=”0px” ol_line_height__hover=”1em” ol_line_height__hover_enabled=”1em” ol_text_shadow_style__hover=”none” ol_text_shadow_style__hover_enabled=”none” ol_text_shadow_color__hover=”rgba(0,0,0,0.4)” ol_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” quote_font_size__hover=”14px” quote_font_size__hover_enabled=”14px” quote_letter_spacing__hover=”0px” quote_letter_spacing__hover_enabled=”0px” quote_line_height__hover=”1em” quote_line_height__hover_enabled=”1em” quote_text_shadow_style__hover=”none” quote_text_shadow_style__hover_enabled=”none” quote_text_shadow_color__hover=”rgba(0,0,0,0.4)” quote_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_orientation__hover=”left” text_orientation__hover_enabled=”left” background_layout__hover=”light” background_layout__hover_enabled=”light”]<\/p>\n Monday-Friday: 9am – 5pm (Central)<\/p>\n <\/p>\n [\/et_pb_text][et_pb_cta title=”Not Sure What You Need?” button_url=”#” button_text=”Schedule a Consultation Today” _builder_version=”4.6.5″ header_level=”h3″ header_font=”|||on|||||” header_text_color=”#ffffff” header_font_size=”30px” header_letter_spacing=”1px” header_line_height=”1.8em” body_font=”||||||||” body_line_height=”2em” background_color=”#04af8d” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#a00000″ button_border_width=”11px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”Quantico|700||on|||||” button_use_icon=”off” text_orientation=”left” background_layout=”light” custom_padding=”40px|40px|40px|40px|true|true” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|desktop” box_shadow_style=”preset3″ box_shadow_vertical=”70px” box_shadow_blur=”120px” box_shadow_spread=”-42px” box_shadow_style_button=”preset1″ box_shadow_vertical_button=”0px” box_shadow_blur_button=”0px” box_shadow_spread_button=”1px” box_shadow_color_button=”rgba(0,0,0,0)” box_shadow_blur__hover=”160px” box_shadow_blur__hover_enabled=”on” button_text_color__hover=”#000000″ button_bg_color__hover=”#ffffff” button_border_width__hover=”2px”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" IS IT TIME TO REBOOT YOUR BRAND?Why do I need an identity reboot? Is your old brand obsolete or dated? A business changes, grows, expands, adapts. Your brand is the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-150","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/pages\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":0,"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/pages\/150\/revisions"}],"wp:attachment":[{"href":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-json\/wp\/v2\/media?parent=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Nail the \u201cright time.\u201d<\/h4>\n
Build on brand equities you own\u2013in the customer\u2019s mind.<\/strong><\/h4>\n
Don\u2019t try to be trendy.<\/strong><\/h4>\n
Join The Movement<\/h3>\n
Release the Quacken<\/h1>\n
Studio H0urs<\/h3>\n