{"id":114,"date":"2020-07-11T16:59:49","date_gmt":"2020-07-11T16:59:49","guid":{"rendered":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/?page_id=114"},"modified":"2020-10-08T16:06:09","modified_gmt":"2020-10-08T16:06:09","slug":"brand-builds","status":"publish","type":"page","link":"https:\/\/illiniwebhosting.com\/ironduckdesigns\/brand-builds\/","title":{"rendered":"Brand Builds"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/07\/Iron-Duck-2020-Brand-Builds.jpg&#8221; title_text=&#8221;Iron Duck 2020 Brand Builds&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services Header&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_2=&#8221;true&#8221; padding_left_right_link_2=&#8221;true&#8221; _builder_version=&#8221;4.6.1&#8243; width=&#8221;100%&#8221; max_width=&#8221;1750px&#8221; custom_margin=&#8221;0vw||||false|false&#8221; custom_padding=&#8221;27px|0px|0px|0px|false|false&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|4%|80px|&#8221; custom_padding_tablet=&#8221;||40px|&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; padding_tablet=&#8221;||40px|&#8221; padding_last_edited=&#8221;on|tablet&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; quote_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_font_size=&#8221;49px&#8221; header_2_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;|800||on|||||&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;0.5px&#8221; header_4_line_height=&#8221;1.7em&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; background_color=&#8221;#efefef&#8221; custom_margin=&#8221;-1.5vw||0vw||false|false&#8221; padding_1_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px|50px|30px|50px|true|true|20px|10%|20px|10%|true|true||on|desktop&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px|10%|20px|10%|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2>THE POWER OF BRANDING<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;|3vw||3vw|false|true&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A strong brand is one that is able to convey everything about its business, its values, mission, and vision. It is more than having just a logo or even a catchy brand tagline. A strong brand is when your customers and potential customers can easily identify it and the brand can evolve and grow with your business. The goal of every brand is to become synonymous with the product- think Kleenex for facial tissue, Google for finding information online, and Jacuzzi for hot tubs. Iron Duck Design\u2019s branding solutions not only highlight the benefits of your products or services, but we also base them on the emotions critical to your customers and potential customers. Without a brand, your business gets lost in the sea of competition. Don\u2019t get left behind ask us about our Branding Solutions Today!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.1&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;40px|40px|40px|50px|false|false&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; padding_tablet=&#8221;0px|||&#8221; padding_last_edited=&#8221;off|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;ELEMENTS OF A STRONG BRAND&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.6.1&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#a00000&#8243; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;1.8em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||30px|&#8221; locked=&#8221;off&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;MAKES YOUR BUSINESS STAND OUT&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%202%%&#8221; icon_color=&#8221;#00a99d&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.6.1&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#00a99d&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||30px|&#8221; locked=&#8221;off&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;RESONATES WITH THE AUDIENCE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%202%%&#8221; icon_color=&#8221;#00a99d&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.6.1&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#00a99d&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.8em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||30px|&#8221; locked=&#8221;off&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;REFLECTS BRAND VALUES&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%202%%&#8221; icon_color=&#8221;#00a99d&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.6.1&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#00a99d&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.8em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||30px|&#8221; locked=&#8221;off&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;150px||0px|||&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0vw||-19vw|false|false&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;||||||||&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; quote_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_font_size=&#8221;49px&#8221; header_2_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;|800||on|||||&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;0.5px&#8221; header_4_line_height=&#8221;1.7em&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; background_color=&#8221;#efefef&#8221; width=&#8221;99.6%&#8221; custom_margin=&#8221;0vw|-983px|0vw||false|false&#8221; padding_1_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px|2px|30px|2px|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px|15%|20px|15%|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243; custom_margin_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>Benefits OF BRANDING<\/h2>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;85px&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#f9f9f9&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;|800||on|||||&#8221; header_4_font_size=&#8221;17px&#8221; header_4_letter_spacing=&#8221;0.5px&#8221; header_4_line_height=&#8221;1.7em&#8221; background_image=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Rectangle.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;24px|||24px&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>A brand builds credibility<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/04\/Iron-Duck-2020-logo-design_Tint-Keg.jpg&#8221; title_text=&#8221;Iron Duck 2020 logo design_Tint Keg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.1&#8243; custom_margin=&#8221;||0px|&#8221; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_button button_text=&#8221;Request Service&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.6.1&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#00a99d&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; button_border_radius_hover=&#8221;0px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;0px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.6.1&#8243; custom_padding=&#8221;29.6875px|0px|0|0px|false|false&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;||||||||&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|800|||||||&#8221; header_3_text_color=&#8221;#f25b3a&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.8em&#8221; max_width=&#8221;600px&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>If you want people to trust you and believe you can deliver on your promises, you need to look the part. You wouldn&#8217;t feel confident if your attorney showed up to court in an ill-fitting suit and a flip phone. You wouldn&#8217;t trust a doctor who says &#8220;we&#8217;ll figure it out&#8221; just before surgery. A well-designed brand is as important as brushing your teeth before the first date. Think about what you stand for and communicate that to your customers in everything you do, from the colors you choose to the words you use.<\/p>\n<p>Credible brands are:<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Sensitive<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Honest<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Objective<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Sincere<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Knowledgeable<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Confident<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Promote Achievements<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Ask for Endorsements<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;85px&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;|800||on|||||&#8221; header_4_font_size=&#8221;17px&#8221; header_4_letter_spacing=&#8221;0.5px&#8221; header_4_line_height=&#8221;1.7em&#8221; background_image=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Rectangle.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;24px|||24px&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>A brand attracts customers<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Iron-Duck-Website-Elite-Auto-Tint.jpg&#8221; title_text=&#8221;Iron Duck Website Elite Auto Tint&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.1&#8243; custom_margin=&#8221;||0px|&#8221; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_button button_text=&#8221;Request Service&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.6.1&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#00a99d&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; button_border_radius_hover=&#8221;0px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;0px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;29.6875px|0px|0|0px|false|false&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;||||||||&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|800|||||||&#8221; header_3_text_color=&#8221;#f25b3a&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.8em&#8221; max_width=&#8221;600px&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>When customers understand who you are, what you offer, and how you solve their problems, they think about doing business with you. When they trust you and begin to love you, they tell their friends. Once your brand is solid, word of mouth is the best way to grow your base. Ask your customers for reviews and referrals. Make sure they know you appreciate the business. Build on great reviews by showcasing your happy customers. Grow your business further with well-planned and brand-consistent marketing campaigns, using the same colors, fonts, and personality.<br \/> In a crowded marketplace where your competition is constantly trying to steal your customers, you can get more love for your brand by:<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Understanding your customers\u2019 needs and wants.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Go beyond looking at your customers as a single transaction<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Send relevant product recommendations based on purchase history and online behavior.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Deliver offers in both a relevant and timely fashion.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Engaging in an ongoing two-way conversation.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Offer incentives and make it a unique experience for your high-value and loyal customers.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;85px&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#f9f9f9&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;|800||on|||||&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;0.5px&#8221; header_4_line_height=&#8221;1.7em&#8221; background_image=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Rectangle.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;24px|||24px&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>A brand makes you memorable<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Iron-Duck-Website-12-Mile-Reptile.jpg&#8221; title_text=&#8221;Iron Duck Website 12 Mile Reptile&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.1&#8243; custom_margin=&#8221;||0px|&#8221; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_button button_text=&#8221;Request Service&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.6.1&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#00a99d&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; button_border_radius_hover=&#8221;0px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;0px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;29.6875px|0px|0|0px|false|false&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;||||||||&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|800|||||||&#8221; header_3_text_color=&#8221;#f25b3a&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.8em&#8221; max_width=&#8221;600px&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Stand out from the crowd, in the right way. Your customers have to remember you to find you. If your potential customer Googled your service, what would they find? Identify elements of your business that are different from your competitors, and showcase them in unique ways.<\/p>\n<p>Make your brand memorable with:<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Originality<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Sincerity<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Understanding<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Boldness<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Consistency<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Visibility<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Value<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;85px&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;|800||on|||||&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;0.5px&#8221; header_4_line_height=&#8221;1.7em&#8221; background_image=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Rectangle.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;24px|||24px&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>A brand makes you look bigger<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/illiniwebhosting.com\/ironduckdesigns\/wp-content\/uploads\/sites\/6\/2020\/09\/Iron-Duck-2020-Midnight-Madness-Detailing.jpg&#8221; title_text=&#8221;Iron Duck 2020 Midnight Madness Detailing&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.1&#8243; custom_margin=&#8221;||0px|&#8221; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_button button_text=&#8221;Request Service&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.6.1&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#00a99d&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; button_border_radius_hover=&#8221;0px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; 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button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;29.6875px|0px|0|0px|false|false&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;||||||||&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|800|||||||&#8221; header_3_text_color=&#8221;#f25b3a&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.8em&#8221; max_width=&#8221;600px&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>If you scream \u201csmall-time vendor,\u201d or \u201cmom working in her bathrobe,\u201d that is how your customers will want to compensate you. Branding will help elevate your business. Like a person, your brand is a multi-layered, ever-evolving entity, with its own personality and voice. It communicates and makes promises to people. It lives in a world where only the strongest survive. Make no mistake about it: your brand is a living thing. Research other businesses\u2014who do you look up to? Find an example of what you want to look like.<\/p>\n<p>&nbsp;<\/p>\n<p>Every great brand has these components:<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Brand Definition &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>A\u00a0description of what your business is \u2014 who you are, what you offer, how you solve problems, and to whom in a straightforward way<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Market Position &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>The position in the market that is held by your brand, based on a calculation of quality and price.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Brand Promise &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>The underlying guarantee that you\u2019re offering to your customers by doing business with you.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Brand Identity &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>The visual face of your business \u2014 its \u201clook and feel\u201d.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Brand Differentiation &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;1px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>Your Unique Selling Proposition (USP). What\u00a0differentiates you, such as an exclusive feature, special benefit, or unique personality- clearly communicated so\u00a0the consumer\u00a0will remember you.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Brand Values &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>The ideals that your brand represents.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Brand Messaging&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>The <span>voice of your business-your\u00a0tagline, positioning statement, brand promise statement, key messages, and marketing copy.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Brand Experience&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%54%%&#8221; icon_color=&#8221;#a00000&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;2px&#8221; body_letter_spacing=&#8221;2px&#8221;]<\/p>\n<p>The way in which your customers interact with the products or services you offer.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#2a2e40&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(42,46,64,0)&#8221; background_color_gradient_end=&#8221;#2a2e40&#8243; background_color_gradient_direction=&#8221;140deg&#8221; background_color_gradient_end_position=&#8221;70%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; 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text_font=&#8221;|||on|||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.27)&#8221; text_font_size=&#8221;24vw&#8221; text_line_height=&#8221;0em&#8221; header_font=&#8221;Oswald|||on|||||&#8221; header_font_size=&#8221;80px&#8221; header_letter_spacing=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;right&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0.2em&#8221; filter_blur=&#8221;5px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;2000ms&#8221; animation_intensity_slide=&#8221;2%&#8221; text_font_size_tablet=&#8221;30vw&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>Work<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; 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